Company

The WCG Approach

A majority of our client engagements start with analytics because we place a premium on helping our customers make fact-based decisions. Once we establish who the influencers are, which channels the conversations are happening in and what content is required to meet customers’ needs, we can produce more effective content, stronger engagement (offline and online) and better-informed strategic consulting.

Below you will find a deeper dive into some of the models/frameworks we use with many of our clients. Most are codified in the book Pre-Commerce, written by our president, Bob Pearson.

The world we live in has changed. No longer do we get all of our news from newspapers and television. More than ever, we are fighting for our customers’ attention, so what do we do about it? Try thinking the way they think. And find them in the places they hang out.		Tectonic Shifts in Our World
The Importance of Influence		Did you know that less than 50 people drive the majority of conversation about your brand? Stop focusing on the people (and channels) that don’t matter and start focusing on the ones that do.
Having a hard time engaging the right influencers? Then start with the people who influence them. On average, each person is only influenced by about four other people. We can help you find those upstream tastemakers.		Understanding the Role of Influence
Top Ten Channels of Online Influence		We all know about the importance of news. And yes, slowly but surely, blogs, video and social networks have gained attention. But what about places like Slideshare? Or Flickr? Don’t forget about discussion forums or even wikis. These all comprise the top ten channels of online influence.
In the past, companies sought to drive large spikes in conversation through press releases and live events. Today’s marketers are realizing that creating sustainable, ongoing levels of conversation is a much more effective way of building share of conversation online.		Creating Mountain Ranges, Not Skyscrapers